2016 Audi A4 Taking Center Stage at Frankfurt Motor Show

The all-new 2016 Audi A4 will be the focus point of the German automaker’s display next month at the Frankfurt Motor Show.

Although Audi has already revealed the new A4, the sedan will make its first public appearance during the 2015 Frankfurt Motor Show to show off all the changes the company has made to its best-selling model. Visitors to the show next month will see the A4 presented on a rotating platform that is part of an oversized compass. According to Audi, when the compass turns to one of the four cardinal directions, the media display of the exhibit will switch between the four thematic worlds of Audi: Audi Sport, quattro, Audi Technologies and Audi ultra.

Joining the new Audi A4 on display will be the Audi e-tron quattro concept, which is also being shown for the first time. The sporty SUV concept will give attendees a look at Audi’s first mass production electric car.

Other highlights from the Audi booth at this year’s Frankfurt Motor Show include a quattro ice room that will be -21 degrees Celsius and a holographic window that uses augmented reality to connect digital information about the Audi technologies with the physical vehicles on display.

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