Audi And Lego Team Up For Special Installation At Design Miami

Known to draw art collectors, critics, gallery owners, designers and curators, the worldwide design forum in Miami also sees the display of Audi‘s latest autonomous driving technology.

The German have chosen to highlight their RS7 Piloted Driving Concept by placing it inside a giant clock, which sees the addition of the 25th hour, said to represent “the focal point of this brand presentation”.

The special extra hour installation has been created by Audi in partnership with the Lego Group.

We hope to inspire the imagination and creativity of the visitors with this installation and encourage them to allow themselves this break from their everyday routine. The 25th hour is the perfect time for that“, said Lego Creative Play Lab Senior Innovation Director, William Thorogood. “Audi and the LEGO Group share a passion for innovation and inventiveness. This passion is also especially valuable in the development of new products and business models that relate to autonomous driving“, added Audi AG’s Head of Digital Business Strategy & Customer Experience, Nils Wollny.

As an exclusive automotive partner to the exhibition since 2006, Audi will showcase its special display from November 30 to December 4, alongside the art-related presentations.