Audi focuses on EVs, puts non-core models on hiatus
Audi has been hit hard by the Dieselgate scandal. As a result, the car maker has announced it is allocating the bulk of its research and development budget to bringing electric- and hydrogen-powered vehicles like the Q6 e-tron to the market.
“Everybody is of course concerned about the after effects of the diesel crisis and the thinking is that Audi has to show people we are serious about these kinds of cars,” explained a source close to Audi in an interview with Australian website Motoring.
The first casualties of Audi’s new direction are niche models like the production versions of the TT offroad concept that was shown two years ago in Beijing and of the TT sportback concept (pictured) that debuted at the 2014 Paris show. Motoring‘s source also revealed the Q4 has been delayed indefinitely. The crossover-coupe was being designed to take on the BMW X4 and the upcoming Mercedes-Benz GLC Coupe, and it was scheduled to make its debut before the end of the year.
Audi isn’t the only Volkswagen-owned brand that has had to take drastic cost-cutting measures in the wake of Dieselgate. Czech Republic-based Škoda cancelled the launch of the Roomster, a family-friendly wagon based on the Volkswagen Caddy, mere weeks ahead of its official debut. The car maker had already built the first pre-production models when the ax dropped.
Photos by Ronan Glon.