Audi launches car-sharing pilot program for condos
Audi has launched a car-sharing pilot program for condominium properties and other multi-unit housing projects.
Known as “Audi at home,” the initiative allows residents of participating properties to have exclusive access to a small fleet of Audi vehicles. The cars and crossovers are managed at the property, kept prepared and ready to drive on short notice.
The program currently includes a broad range of models including the S7, S5 Cabriolet, SQ5, TT, Q7 and RS5 Cabriolet. Notably, the offerings do not include Audi’s core models, such as the A4 and Q5; instead, the service is intended to serve as supplementary transportation for residents who already own a primary vehicle.
“It provides residents a truly premium experience that suits their daily life and needs, whether it’s a car for a quick getaway out of the city or an extra vehicle for visiting guests,” said Audi of America COO Mark Del Rosso.
Residents simply reserve a specific vehicle through the property’s concierge, or via a dedicated mobile website. Rates are charged either hourly or daily, covering all services such as fuel and local tolls, though specific prices were not listed in Audi’s announcement.
The service will initially be available at Miami’s Four Seasons Residences, along with San Francisco’s Lumina — a 655-unit development claimed to be the city’s largest luxury condominium project currently under construction.
The program is similar to General Motors ‘urban mobility’ initiative, which offers a fleet of vehicles for residents of the 479-unit Ritz Plaza in Manhattan. Both automakers are attempting to explore their potential future roles as the concept of vehicle use continues to shift away from traditional ownership, particularly in cities. The German automaker earlier this year launched “Audi on demand,” providing access to its full lineup — from the A4 to the R8 — to people living in the broader San Francisco Bay Area.