Audi November sales rose, but still behind BMW and Mercedes-Benz image
Volkswagen’s Audi brand sold just 1 percent more vehicles last month than a year ago, lagging behind gains of 5.6 percent and 7.4 percent at German rivals BMW and Mercedes-Benz.
Audi reported 147,750 deliveries in November, only 1 percent up from the prior-year month. In Europe, the Ingolstadt-based carmaker increased sales by 6 percent to around 62,300 units, despite the model changeover for its bestseller, the Audi A4. Since the start of the year, more than 1.64 million customers worldwide have chosen the brand with the four rings, up 3.4 percent. Across all models, the brand’s cumulative deliveries in Europe increased by 4 percent to around 742,300 units. Among the major European markets, Spain achieved the highest growth in November, with Audi sales rising by 35.2 percent to 3,349 units. Since the start of the year, sales in the market increased by 14.2 percent to 41,696 units. In addition to Italy (+18.5 percent to 4,689 cars) and France (+3.9 percent to 4,963 cars), the brand also saw its sales figures rise further on the German domestic market in November. Here, the company delivered 21,605 cars, 8.6 percent more than in the prior-year month, thus building on the growth recorded every month since January. Audi has sold 252,976 units (+5 percent) to customers in Germany since the beginning of the year.
In the United States, Audi maintained its deliveries on a par with the sales figures achieved in the same month last year, up 0.4 percent to 16,700 units, despite the voluntary temporary halt to sales of diesel models. Customers took delivery of 49,519 units from Audi in China in November, 5.8 percent less than in the same month last year. Since January, the carmaker has sold 510,692 cars in the Middle Kingdom, down 1.1 percent.
By comparison, BMW reported a demand for its vehicles last month to 167,853 units (+5.6 percent) and 197,480 cars with Mini included (+4.9 percent), while Mercedes-Benz sold 161,953 cars (+7,4 percent) and 172,793 (+9,2 percent) alongside Smart brand’s deliveries.