Audi Q7 Commercial Shows The Power Of Projectors

In its latest and perhaps best spot for the latest-gen Q7 to date, Audi took the SUV to the snow and filmed some rather amazing scenes.

The commercial, dubbed ‘Projection of Greatness’, initially shows the Q7 driving along the snow at Fortress Mountain in Canada before it seemingly morphs into a holographic off-roader displaying all of its advanced technologies.

While these scenes appear as if they are CGI, they were in fact filmed on location with advanced projectors delivering 20,000 lumens each and displaying the complex moving images. This is the sort of stuff you’d expect to see at an art gallery not on top of a freezing cold mountain!

Given its off-road pedigree, the Q7 has no issue dealing with such treacherous conditions. In the U.S., it comes with a 333 hp, supercharged 3.0-liter V6 mated to an eight-speed automatic transmission and Quattro all-wheel drive. Alternatively, a 2.0-liter TFSI was recently introduced.