Audi U.S. boss Keogh to speak at World Congress

Scott Keogh, the executive who has led Audi to record U.S. sales but must now deal with Volkswagen Group’s diesel emissions scandal, will speak at the Automotive News World Congress on Wednesday, Jan. 13.

Keogh, 46, has been firm about Audi’s need to do right by diesel owners after it was revealed that parent VW cheated on emissions tests.

“For many people, their vehicle is an expression of their values, and what they’re hearing is an affront to those very values,” Keogh said in November on the eve of the Los Angeles Auto Show. Keogh said that Audi has returned environmental awards won by its diesel-powered cars.

The controversy comes amid a successful run for Keogh since becoming president of Audi of America in June 2012. After selling a record 182,011 vehicles in the U.S. in 2014, Audi sold 181,803 vehicles this year through November, positioning it for a sixth consecutive record.

Before becoming president, Keogh was Audi’s chief marketing officer for six years. In that role, he established Audi as a regular TV advertiser in the Super Bowl and built awareness of the brand’s success in racing, including the 24 Hours of LeMans.

He joined Audi from Mercedes-Benz USA, where he was general manager of marketing communications.