BMW Retains Luxury Sales Crown with Nearly 2M Sold

BMW bested Mercedes-Benz and Audi to retain the title of world’s biggest premium brand by vehicle sales.

Last year, BMW sold 1,905,234 units worldwide, topping Mercedes-Benz’s 1.87-million figure and Audi’s 1.80 million. Sales of BMW’s core brand rose 5.2 percent while Mercedes saw the biggest growth of the three at 13 percent. Audi saw a 3.6-percent growth for 2015.

That marks the fourth time in five years that BMW has captured the luxury-sales crown in the U.S., finishing with 346,023 units sold compared to Lexus with 344,601 and Mercedes at 343,088. All three luxury brands set new U.S. annual sales records in 2015.

Looking at BMW Group sales as a whole that include MINI, Rolls-Royce and BMW Motorrad, the company moved 2,247,485 units worldwide marking a 6.1-percent increase. MINI sales rose 12 percent to 338,466 while Rolls-Royce saw a 6.8-percent increase to 3,785 units.

“In 2015, we launched a total of 15 new or refreshed models and our results show that these innovative new vehicles are popular with customers,” said Dr. Ian Robertson, member of the board of management of BMW AG responsible for global sales and marketing BMW, at the 2016 Detroit Auto Show. “Our sales grew consistently throughout the year, despite headwinds in some markets. We expect many of those challenges to continue into 2016, so it’s important we continue to respond flexibly to market conditions in order to maintain our success.”