Diesel scandal or not, Audi sales surge in September image
Volkswagen Ag’s top luxury division, Audi AG, announced its worldwide deliveries surged in September at the fastest pace since the begging of the year even as the parent company has been engulfed in the biggest crisis in its 78-year history.
The luxury unit was not without fault in the diesel emissions rigging scandal – which affects 11 million vehicles sold globally – because it includes the brand’s A3 hatchback and Q5 sport utility vehicle. Nevertheless, sales last month surged 6.8 percent from the same period in 2014 to a total of 170,900 units, supported by rising demand for the newly redesigned Q7 large sport utility vehicle, announced the Ingolstadt, Germany-based manufacturer in a statement. Deliveries after the first nine months of the year have so far risen 3.8 percent compared to the same period last year to a tally of 1.35 million autos. Meanwhile, third biggest luxury automaker Mercedes-Benz has passed its competitor after having sales jump 17 percent last month to 198,694 vehicles. We are now expecting the tally from BMW AG, the German competitor that holds the title of world’s No.1 in terms of luxury sales, scheduled to report its September figures on October 12.
“In light of difficult market conditions during the third quarter in key sales regions, our performance was positive,” commented Luca de Meo, Audi’s sales chief, who has been recently asked to lead the Spanish Seat brand. The executive said the marquee would move to have 15 new or refreshed models introduced by the second half of 2016.