Genesis G90 to start at $69K in US market

Genesis G90 to start at $69K in US market

Hyundai‘s Genesis division has announced US pricing for the G90, its first dedicated model.

Reflecting the Korean automaker’s ambitious plan for the brand, the flagship sedan will start at $69,050 (including $950 freight). The base model is equipped with a 3.3-liter twin-turbo V6, sending 365 horsepower to the rear wheels.

Opting for all-wheel drive brings the 3.3T package up to $71,550, slightly higher than the 5.0-liter V8 RWD configuration at $70,650. The range-topping all-wheel-drive V8 edition fetches $73,150.

For comparison, the G90’s entry point is well above the Cadillac CT6 and not far below the Jaguar XJ. A wider gap is maintained below German rivals, however, including the Audi A8, BMW 7-Series and Mercedes-Benz S-Class.

Buyers will have the first chance to vote with their wallets later this month as the first examples begin arriving in Genesis showrooms.