Lincoln reports first full-year of Chinese sales
Lincoln has announced the results of its first full-year of sales in China.
Ford’s Lincoln luxury division managed to shift 11,630 vehicle in China during its first full-year of sales in 2015. Lincoln’s China lineup currently includes the MKC, MKX, Navigator and MKZ. Lincoln hopes to add its upcoming Continental flagship sedan to its Chinese lineup sometime this year.
“We are very encouraged by the consumer response to Lincoln in China,” said Robert Parker, president of Lincoln China. “Our sales growth and rapid network development are proof that consumers are looking for a new way to shop for luxury products and they are finding it with Lincoln’s one-size-fits-one approach.”
So far Lincoln has 33 dealerships in the world’s largest automaker. Three of those have already cracked Lincoln’s top 10 global list in terms of sales volume. Lincoln hopes to open about 30 more stores by the end of 2016.
Although a good start, Lincoln still has a long way to go before becoming a major player in the Chinese market. Last year Audi, which offers 37 different models in the country, sold 570,889 vehicle in China. Mercedes-Benz, meanwhile, delivered 373,459 units from its 500 Chinese dealerships.