loren angelo talks about the audi sq7 and its role in the next captain america film – DOC668401
Tony Stark, aka Iron Man, has been seen in Audi vehicles since 2008, with the superhero driving cars like the Audi R8 Spyder and the Audi R8 e-tron. In the upcoming film, Iron Man will be seen rocking out the all-new, 2017 Audi R8 V10 Plus. But it’s Captain America and his new 2017 Audi SQ7 that is getting the most attention so far.
Audi has already been celebrating the SQ7’s role in the movie with a new television advertisement, but just recently, we’ve also seen it in the longer video titled that depicts an entertaining chase scene from the upcoming film. Loren Angelo, the Director of Marketing for Audi of America, has said the SQ7 is “ideal” because of its technology and performance capabilities, but he’s now opened up a bit more about Audi’s role in the upcoming film.
In a recent press release, Angelo said, “It’s perfect to put our brand into these settings and be able to demonstrate how Audi is a component of the action and excitement that the Avengers represent. Whether it’s the SQ7 or A4 or R8, the brand is part of the story. Audiences see the four rings, and consumers have associated them with blockbuster movie action. The Avengers represent high-level technology, and Audi is the vehicle that carries them into the action as they are saving the world.”
Needless to say, the Avengers are big fans of Audi, and it looks like we’ll be seeing Audi vehicles in Marvel movies for a long time to come. Superheroes need fast cars, and Audi has continued to deliver time and time again.
Why it Matters
It is a pretty sweet deal for Audi to have such a strong partnership with Marvel. In the movies, it has always been the Audi R8 that has gotten the most attention, but in the new film, the SQ7 will be stealing the spotlight – it’s at least looking that way anyway. No doubt, Iron Man’s Audi R8 V10 Plus will get its 15 seconds of fame, but with the release of “The Chase” it’s clear that Audi is set on pushing its Q7 and SQ7 models in the movie. It looks like if you want to be a superhero, the first thing you need to do is get your hands on a set of wheels with the four rings perched on the rear decklid.
Audi supercharged the relationship between vehicles and movie superheroes by supplying the wheels to Tony Stark in the first Iron Man film in 2008. In Marvel Entertainment’s upcoming Captain America: Civil War, opening May 6, Audi once again provides superhero transportation, but it’s the SQ7 taking center stage.
The first Iron Man featured an Audi R8, representing the peak of the carmaker’s technology, engineering and performance, and matching Stark’s technological acumen. The relationship between hero and machine was a perfect fit for the brand.
In the next two movies in the Iron Man franchise, Stark upped his game with the R8 Spyder and the electrically powered R8 e-tron – models also at the cutting edge of Audi performance capabilities, with race-proven technology and systems.
While Stark also appears in Captain America: Civil War in the all-new Audi R8 V10 plus Coupe supercar, the climactic scene is a chase in which Captain America, played by Chris Evans, is behind the wheel of an SQ7.
Loren Angelo, director of marketing for Audi of America, said he thinks the SQ7 is ideal, because of its performance capabilities and technological sophistication, for the role of whisking Captain America through a spectacular scene in the film .
“It’s perfect to put our brand into these settings and be able to demonstrate how Audi is a component of the action and excitement that the Avengers represent,” Angelo said. “Whether it’s the SQ7 or A4 or R8, the brand is part of the story. Audiences see the four rings, and consumers have associated them with blockbuster movie action. The Avengers represent high-level technology, and Audi is the vehicle that carries them into the action as they are saving the world.”
Audi also is celebrating the SQ7’s role in the movie with its own television advertisement. In the longer, exclusive digital video called “The Chase,” a family in a Q7 has an unsuspecting role in the pursuit scene.
“It was a unique opportunity to play off one of the critical scenes in the movie,” Angelo said. “And we were able to release unique footage in our ad. It demonstrates how the Q7 can actually perform in every single challenge that’s thrown at it.”
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros – 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.