Report – Dieselgate cost cutting affecting Audi brand image
The luxury brand is among the few brands within the VW group that still researches and develops its own architectures, but that could be over due to the Dieselgate scandal and associated cost cutting measures.
For example it has penned the MLB platform designed for larger front- and all-wheel-drive vehicles with longitudinal engines – models such as the Q7 and A8 – as well as the custom platform used by the R8 supercar. But the VW Group is in dire need of financing resources to pay for the Dieselgate bill so the company is now plagued with aggressive cost cutting. So, the days of Audi delivering its own platforms might be over – also due to the fact that electric car development is also eating a lot of the group’s resources.
Audi CEO Rupert Stadler is now reportedly looking to further cut costs inside the brand by allowing the development of some of its new generation models to rely on group platforms (read Porsche) instead of the traditional Audi-developed architecture. Local media hints at the A8 being the first candidate to use an architecture shared with Porsche and Bentley – the rear-wheel-drive MSB that was premiered by the second generation 2017 Porsche Panamera. It will also be used inside the upcoming new generations of the Bentley Continental GT and Flying Spur.