What’s the cure for depression in old people? A shiny new Audi R8, that’s what! That’s the message in Audi’s Super Bowl commercial this year, which is entitled “Commander.”
The 60-second spot plays up the redemptive power of Audi, much like 2013’s “Prom,” but this treatment is even more straightforward here. An aging astronaut sits unhappily amid reminders of his former glory. His son comes to visit, brings the old man outside, and hands him the key to an R8.
The commander gets behind the wheel, and is taken back to his rocket-flying days. The engine revs, a smile crosses his face, the Audi speeds along an empty road under a full moon. Will he test its claimed 205-mph top speed? Maybe he will.
Audi’s agency scores a bit of extra poignancy by using David Bowie’s “Starman” as the soundtrack. Check out the extended version (90 seconds) below: