Among the lists that Forbes publishes every year are the rankings of the world’s most valuable brands.
With the 2016 lists now out, it should come as no surprise that the top brands come from the tech sector, with Apple, Google, Microsoft, and Facebook forming four out of the top five (punctuated only by Coca-Cola). But a good dozen automakers made the list of the top hundred – though only one made it into the top ten.
Toyota ranked as the sixth highest entry on the overall list, and the most valuable of automakers. BMW comes next in #14, followed by Mercedes-Benz (#20), Honda (23), Ford (35), Audi (36), Chevrolet (59), Lexus (63), Porsche (67), Nissan (70), Hyundai (71), and Volkswagen (77).
That’s good news especially for the Toyota and VW groups that between them control nearly half of those brands listed. Japanese and German manufacturers accounted for all but two of those ranked, with Ford, Chevy and Hyundai standing out as notable exceptions.
Further down the list, heavy equipment manufacturers Caterpillar and John Deere rank in spots #66 and 88, respectively, while General Electric ranks at #10.